Fendi presents the new look of AS Roma

Photos: Courtesy Fendi

FENDI and AS Roma complement each other to unite Roman fashion with Roman football. The creation of an official wardrobe team players will be presented at the end of August and collaborate together the next two seasons. Palazzo della Civiltà was the stage to unveil some clothes that the players will wear. Forward player Paulo Dybala showed part of the wardrobe and highlighted the FENDI Faster sneakers. Silvia Venturini Fendi has designed formal and casual looks that meet the FENDI codes of tradition and innovation with an attentive eye to craftsmanship. The palette and fil rouge of the collection is the dark blue color, symbolic of elegance and sophistication together with the iconic colors of the Roman football team, yellow and dark red. Materials are the highest quality all Made in Italy. “This unprecedented partnership between FENDI and AS Roma Football Team originated from common values and origins we share, celebrating the city of Rome and two firms that were founded here, one shortly after the other, FENDI in 1925 and AS Roma in 1927” affirms Serge Brunschwig Chairman and CEO of FENDI.

Italia is a Calcio and Design place

“This partnership is another step of the Club towards International excellence, while maintaining a unique sense of Roman appurtenance. What Fendi and AS Roma represents together for the city of Rome, its history and traditions speaks for itself and was the main driver of the unique partnership we created” affirms Ryan Friedkin, Vice-President of AS Roma. It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal.

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. 

All that remains is to say… Forza Roma!